Billed as one of the most celebrated events on Australia’s cultural calendar, Sydney Contemporary is a must-attend art event. Each year, with thousands of people in attendance over the five day fair, Living Edge has been the exclusive VIP lounge sponsor creating a much-needed escape from the crowds.
The success of any event is measured by the lasting impressions it leaves on attendees. While the core content or purpose of an event is undoubtedly essential, the ambiance and atmosphere play a significant role in shaping the overall experience. Event lounge spaces, with their carefully selected furnishings and attention to detail, have become a cornerstone of modern event design. We’re exploring the art of furnishing event lounge spaces and why it's essential for creating unforgettable experiences.
Furnishing an event lounge space is not merely about providing functional seating arrangements. It's about crafting an environment that evokes a sense of comfort, relaxation, and, most importantly, a connection to the event's theme or purpose. A well-furnished lounge space serves as a sanctuary, a retreat from the hustle and bustle of the main event.
Billed as one of the most celebrated events on Australia’s cultural calendar, Sydney Contemporary Art Fair is a must-attend art event and the perfect place to discover and collect modern and contemporary art. Defined by the vibrancy of its host city, Sydney Contemporary provides collectors, industry professionals and the art loving public access to cutting-edge art from some of the world’s most respected artists and galleries as well as the opportunity to discover new, emerging talent.
Alongside the galleries, there are curated sections for installation and performance as well as an ambitious program of panel discussions, guided tours, educational workshops, and extensive VIP events. Over the past five Sydney Contemporary exhibitions, with thousands of people in attendance over the five-day fair, Living Edge has been the exclusive VIP lounge sponsor creating a much-needed place to escape the crowds.
The aesthetics of a lounge space offers a canvas for storytelling. Colours, textures, and design elements should seamlessly integrate with the event's overall theme, be it a corporate conference, exhibition, or a social gathering. Aesthetics are not superficial; they are the language through which you communicate the event's personality and purpose.
This year the lounges offered a blend of Tom Dixon, Muuto, Stellar Works, Herman Miller, Gufram, Extremis and Derlot. One of the most valuable aspects of event lounge spaces is their versatility. These spaces are not static; they evolve throughout the event, adapting to the changing needs and dynamics of the attendees. Modular furniture, convertible seating arrangements, and flexible lighting options empower event organisers to cater to various group sizes and activities seamlessly.
Furnishing event lounge spaces is an art that requires a deep understanding of the event's purpose, the preferences of the attendees, and the potential for transformation. Our team’s expertise in event furniture planning and our experience working with Sydney Contemporary allowed us to curate an exceptional space. These spaces are more than just areas for relaxation; they are integral components of the overall event experience. When done right, a well-furnished event lounge space can elevate the event from ordinary to extraordinary, leaving a lasting impression on attendees and ensuring they walk away with memories to cherish.
Photography: Cassandra Hannagan