Magis aims to develop products that are high-quality, functional, and technologically advanced for home, commercial and public spaces. The company has partnered with prominent designers such as Stefano Giovannoni, Jasper Morrison, Konstantin Grcic, Ronan & Erwan Bouroullec, Eero Aarnio, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Philippe Starck, Zaha Hadid, and Thomas Heatherwick, among others. Each designer brings their unique perspective and style to create a diverse collection of pieces that express their own stories and characters, suitable for both domestic and collective spaces.
All Magis products are proudly "Made in Italy" and dedicated to an international audience. The company's commitment to quality is deeply rooted in its craftsmanship and cultural heritage. In 2010, Magis relocated to a new production site in Torre di Mosto, near Venice, covering the offices and a showroom. The showroom showcases the company's most iconic products, including Stefano Giovannoni's Bombo, which is renowned and frequently imitated in the history of design. Other notable pieces on display include the award-winning Steelwood Chair by Ronan & Erwan Bouroullec, which received the prestigious ADI Compasso d'Oro in 2011. Magis also collaborates with designers and experts in the field of education to develop the Me Too collection, a children's collection that received accolades such as the Compasso d'Oro for Trioli (designed by Eero Aarnio) in 2008 and Spun (designed by Thomas Heatherwick) in 2014.
In addition to their focus on design, Magis places a strong emphasis on sustainability and environmental responsibility. Magis' commitment to sustainability extends beyond just the production process. They also emphasise product durability, encouraging consumers to invest in high-quality products that will last for years, reducing the need for frequent replacements. By promoting longevity in their designs, Magis aims to reduce waste and contribute to a more sustainable future.
Magis products have garnered widespread recognition and have been included in the permanent collections of renowned museums worldwide. Examples of these include the Museum of Modern Art (MoMA) in New York, the Victoria and Albert Museum in London, and the Centre Pompidou in Paris. The company's commitment to innovation, quality, and collaboration with exceptional designers has firmly established Magis as a leading force in the design industry.