Gufram

Since 1966 Gufram has produced design icons that take form and value of uniqueness, thanks to the cross-contamination of an industrial planning approach, artisanal creation and the creative inspiration typical of art.

Gufram is a handcraft workshop that represents Italian creativity. With its experimentations tied to aesthetic, technological and materials research, it creates seats and furniture that have made the history of design. These are now treasures of the most important museums around the world and the most original houses on the planet. Cactus hall tree, Bocca sofa shaped like a pair of sexy lips and the unconventional huge grass steams Pratone seat are just a few examples.

Gufram’s catalogues features two collections: Made in Italy, which includes seats, tables and furniture with a coloured, snarky and original soul, all exclusively produced in Italy. Handmade in Italy, which includes handcrafted ironic icons of Italian design produced only in limited and numbered edition.

Critics and collectors have defined Gufram products as alert, subversive and desecrating domestic sculpture with a Pop Art soul, or as Rock objects, willingly conceived as Anti-design elements – revolutionary symbols of a break from old patterns, which are the norm in the world of interior design.
Gufram represents, therefore, the explosive unconventional force of the Italian Radical Design concept, aesthetic, code and style.

Definitions are not so important, though; what counts for Gufram is the commitment to preserve that subtle irony which has always been part of its DNA, and that it shares with the designers with whom it collaborates, their admirers, and all those willing to get involved in this original and surreal vision of domestic landscape.

After the change of ownership in 2012, the new course started with the same attitude that identifies the brand and opened to new collaborations with world-renown designers. They are designers and artists who have the will and the ability to question themselves and have thus the opportunity to enter a veritable playground for the benefit of all those who have always loved Gufram.

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