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Wrong returns to Established & Sons

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    Wrong returns to Established & Sons

    Wrong is right. Sebastian Wrong’s return as Design Director for Established & Sons has lead a creative agenda honouring the original philosophy of the brand, while taking its culture of design collaborations to ambitious new levels.

    2017 EstablishedSons Salone Internazionale Del Mobile 02 ©MatteoCuzzola 300dpi

    News - 14.08.2017

    Well-known and respected as a champion for individual expression and representing all that is innovative in contemporary design, Established & Sons' collections offer design enthusiasts imaginative products with style and personality. 

    Earlier this year, Sebastian Wrong, a founding member of the British furniture design company, returned as the brand’s Design Director. Since his return, Wrong has lead a creative agenda honouring the original philosophy of the brand, while taking its culture of design collaborations to ambitious new levels.

    From 2005 to 2012, Wrong oversaw many of the iconic designs that have defined the Established & Sons approach. His role was instrumental in shaping the identity of the brand, and his own designs, which include Wrongwoods furniture, the Heidi stool, Font Clock and Convex Mirror, have remained bestsellers.

    Wrong’s appointment as Design Director coincided with the company entering a phase of renewal and regeneration, with a new team, new commercial approach and
 a change in leadership.
 Together, the team combines deep knowledge of the industry with hands-on operational, strategic and financial expertise, providing the business with a solid foundation from which to grow further.

    Sebastian Wrong for Established & Sons


    This range of furniture was produced in collaboration with British artist Richard Woods. These wood-block, hand printed, storage units are reminiscent of the simplicity of 1950’s furniture, its straightforward angular construction is a solid partner for Wood’s eye-catching wood grain print.

    Font Clock

    The iconic ip mechanism calendar clock is given a twist with an ever-changing display of twelve different typefaces.


    The Heidi is a fun stool that takes its inspiration from the classic tractor seat and the rustic, three- legged, timber milking stool.

    Convex Mirror

    As a playful take on the rear- view mirror, this enlarged and yet familiar form references both pop art and minimalist sculpture.

    Established & Sons has supported, developed and produced works by some of the leading practitioners of our time, and nurtured the careers of many young designers.

     “Established & Sons works with designers in a way that is unique in the world. It’s a distinct process, I’m passionate about it, and I am honoured to be leading it again. We’ve always looked for ways to champion an emerging generation of design talent, as well as collaborating with established practitioners at the forefront of the industry,” says Sebastian Wrong. “My ambition is to see the founding principles of artistry, freedom, ingenuity and a pursuit of the extraordinary ourish through future collections. I want our new designs to astonish - watch this space.”

    Relying on skilled craftsmanship and cutting-edge manufacturing techniques, the designs are diverse in the extreme yet united in their quest for the extraordinary. Each piece signifies a part of the evolving global conversation on design, and mirrors the essential character, style and identity of London, the birthplace and home of Established & Sons. 

    Products featured in this news

    Quilt Sofa Single Seat in Navy Established & Sons

    View Details

    Established Sons Quilt 01
    Wrongwoods Established & Sons

    View Details

    Established Sons Wrongwoods 01
    Heidi Bar Stool in White (H650) Established & Sons
    Order now $1,230
    Established Sons Heidi Counter Stool Black 07
    Stack 8 Drawer in Green Established & Sons
    Established Sons Stack 03
    Torch T2 Light in Yellow Established & Sons
    Order now $285

    View Details

    Established Sons Torch Light T2 Yellow 02

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