Ten Minutes in Milan

A short series detailing quick facts about Salone Del Mobile and Milan from our design insiders and Milan veterans.

As the 2024 edition of Milan Design week is set to begin, we spoke with our brands about what to expect this year.
Philipp Mainzer

Philipp Mainzer

Creative and Managing Director of e15

How are you approaching Milan differently this year?
This year, we are proud to be present at both Salone and at Fuorisalone. In Casa Flash Art in Via Durini 24, we introduce our collaboration with the German heritage brand Kaldewei. Together with designer Stefan Diez, we developed a collection of premium bathroom furniture and accessories. At Salone, we will have an exciting range of new products as well as a special limited edition of accessories, developed excusively for AUGUST Journal. Also this year, we celebrate 30 years of BIGFOOT. The table is among the initial designs of Philipp Mainzer and marks the beginning of e15.


Bigfoot Table

Pictured: Bigfoot Table and This Chair by e15

What are you most looking forward to this year?
Every year, Milan is the place to physically meet people you have been in contact with via email or on the phone throughout the year. At Salone, it feels so good to catch up in person. Especially because we will present a very new appearance of e15, featuring many new releases.

What has been your most memorable Milan highlight from the past?
Due to the pandemic, in 2021 we chose a different format, and we collaborated with the legendary Bar Basso to present our new bar stools on site and invited our friends and partners for drinks to celebrate the occasion. This is what is so special about Milan, that you can create these very casual and authentic experiences, which are enjoyable for everybody at the same time.



Rory Seydel

Marketing Director of Lambert et Fils

What are you trying to communicate to your audience this year? We’re conscious that it's not a Euroluce year, so for us it's more of an incubation for a more spectacular year next year, it’s becoming a kind of appetizer, amuse bouche for the next year. After attending and exhibiting since 2017 and building a pretty solid community in Milan, we’re excited to try a new format and see what surprises it brings! That’s what's fun about Milan is that it's always evolving and changing, and we believe it’s important to evolve and change with it.

What has been your most memorable Milan highlight from the past?
It’s closed now but before there was a venue called Arizona 2000 that was kind of the unofficial after party / closing party for Milan. It was an Italo disco with a live band, totally wild and brought out just the right energy to wrap things up before everyone flies home. It was a very diverse crowd also, and a very open environment.




Pictured: Bois De Crystal and Limited Edition Neverending Glory by Lasvit

Anna Minaříková

Marketing at Lasvit

What are you trying to communicate to your audience this year? Lasvit is inviting visitors of Milan Design Week to relax. Escape everyday creative pressures, high expectations, and practical issues to find inspiration in Re/Creation – a space that encourages you to let go. In the serene embrace of Palazzo Isimbardi, we set up a sanctuary for creative escapism, a peaceful retreat amid the hustle and bustle of Milan's Salone week. Re/Creation is designed as a haven where minds are free to wander, inspired by the fluid grace of molten glass, inviting visitors to... do nothing.

What is your favourite attraction to visit in Milan, outside of the fair?
We never miss exhibitions at Triennale Milano. This year, in collaboration with Cartier, it will present an incredible retrospective of the design legend Alessandro Mendini. Try to spot a special collaboration Mendini did for Lasvit as part of our Monsters series!

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Owners of Country throughout Australia.
We pay our respects to Elders past and present.