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BassamFellows Milan 2018

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    With Subtle Deluxe, BassamFellows Proves that Less Really Is More at Salone

    When Ludwig Mies Van der Rohe first popularised the phrase “Less is more” in the middle of the Twentieth Century, he had no way of knowing how iconic it would prove to be.

    BF 1

    News - 05.06.2018

    "An invitation into a room you think you know but haven’t experienced."

    The theme of Subtle Deluxe focuses on what comfort means to us today and how we crave it. This year’s presentation offered BF’s take on glamour – stripped down and smooth, simple, natural and inviting, but engineered and elevated with a new sensibility for colour. There are new shapes and new materials as well as familiar styles in fresh and unexpected finishes. They also introduced a new concept for indoor/ outdoor dining furniture and our own unique textiles.

    For this year’s Salone del Mobile Bassam Fellows took inspiration from one particular moment in the history of modernist art and design – one that still has the power to refresh and surprise.

    When Ludwig Mies van der Rohe and his lover and creative partner Lilly Reich installed Café Samt & Seide at a textile fair in Berlin in 1927, they created a series of connected spaces marked out by hanging velvets and silks. Within each space, visitors were invited to experience radically new furniture. Viewed from above, the abstract curves of the stand in Berlin represented a piece of design in themselves. Experienced from the ground, the softness and different colour of the fabrics created a unique environment, totally apart from the rest of the exhibition hall. This was the starting point for Bassam Fellow’s presentation for 2018.

    This season the brand focused on the beauty of simple, minimal lines and the sensation offered by fabrics and skins.
The familiar BassamFellows materials of Walnut, Bronze and leather remain at the core of their work, but this year they introduced a pared-back spectrum inspired by Le Corbusier: Pale Native Umber, Sahara Deep Sand, Pale Sage Green and Black Green. We invite you to explore this expanded world of BassamFellows and make it your own.


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