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    Scott Fellows

    The title creative director fits Scott Fellows perfectly.

    Scott Fellows

    The title creative director fits Scott Fellows perfectly. He is that rare individual who combines expertise in business and brand strategy, a keen eye for design and product, and a penchant for communication. Fellows has created strategic visions and led product development for some of the world’s best brands.

    In 1987, New York born Fellows graduated from Carnegie Mellon University with degrees in Economics, Industrial Management, and Costume Design – earned simultaneously through coursework at The Fashion Institute of Technology. It was the beginning of a career marked by contradiction.

    Immediately following university, Fellows worked as a strategy consultant for some of the world’s largest consumer products companies such as Corning Housewares, Avon Cosmetics, and Owens Corning Home Building Products.

    In 1993, Fellows earned his MBA from Harvard. The same year he also met with Massimo Ferragamo, the New York based president of the famous luxury goods empire, and became Director of U.S. Marketing and Strategy.

    In his four years at the company’s New York headquarters, Fellows dramatically improved profitability and updated the Ferragamo image in the U.S. by centralizing all advertising and marketing, drastically reducing wholesale distribution, and pioneering the creation of shop-in- shops to showcase the new accessories categories.

    In 1996, Fellows became Director of Worldwide Marketing and Image for Ferragamo and relocated to the corporate headquarters in Florence. In the position, he continued his drive to rejuvenate the brand.

    Under Fellows' leadership the company was restored to a status of luxury powerhouse. Fellows' work covered direction over fashion direction, advertising, public relations, marketing and promotion, retail store design, and visual merchandising.

    In 1999 Fellows was installed as creative director of Swiss brand Bally. His task - to implement the turnaround strategy and the brand identity vision that he developed during the due diligence phase. The results were remarkable.

    In 2003, Bassam partnered with Scott Fellows to form BassamFellows. The mission – to return true craftsmanship and beauty to contemporary living.


    Products by Scott Fellows

    Bicorn Side Chair BassamFellows
    Sling Club Chair in Walnut BassamFellows
    SlingChair Walnut 1 800x800
    Sling Ottoman in Walnut BassamFellows
    Sling Ottoman In Walnut 1 800x800
    Sling Club Chair in Ash BassamFellows
    SlingChair AshBronze 1 800x800
    Sling Ottoman in Ash BassamFellows
    Sling Ottoman In Ash 1 800x800
    Sling Club Chair and Ottoman in Ash BassamFellows
    SlingChair+Ottoman Ash 800x800
    Geometric Dining Table in Walnut and Satin Nickel BassamFellows
    Geometric Dining Table In Walnut 1 800x800
    Geometric Daybed in Walnut and Satin Nickel BassamFellows
    Geometric Daybed In Walnut And Satin Nickel 1 800x800


    M3086a 6556844

    Project - 09.05.2016

    International Towers Sydney, Tower Two


    Project - 10.02.2014

    Paddington Terrace


    Project - 03.04.2013

    Coalcliff House

    Brands & Designers