Discover The Wrong Shop by Sebastian Wrong

The Wrong Shop is here to share access to limited-edition prints, posters and objects by notable designers and artists from around the world. A bridge between the worlds of art and design, it was founded to allow independent and multidisciplinary makers to interrogate and expand the boundaries of their practices.

Today, we invite you to dive into the captivating world created by Sebastian Wrong, where design, art, and functionality converge in a truly extraordinary way.
The Wrong Shop

In the world of design, art, and creativity, there are individuals who push boundaries and challenge traditional norms. Sebastian Wrong is one such visionary who has made a significant impact in the design industry with his unconventional approach and unique aesthetic. Created by Sebastian in 2011, The Wrong Shop is a testament to his creativity and passion for curating innovative design.

The Wrong Shop is not your typical retail experience. It is an immersive wonderland that blurs the boundaries between art, design, and functionality. Sebastian Wrong, an acclaimed British designer and co-founder of Established & Sons, launched this remarkable concept to redefine the way we interact with design objects. The shop aims to challenge our preconceptions and elevate the experience of acquiring exceptional design pieces.

The Wrong Shop started out as a collection of unique furniture designs. It then grew to include stamped and numbered limited-edition prints, art objects and, more recently, a collection of posters – a contemporary, considered take on a powerful and democratic medium. Now, the collection presents unique and affordable artworks by an expanding directory of some of the world’s most respected contemporary designers and artists. Each new addition to the collection is produced using a variety of printing techniques, materials and framing best suited to the individual work, and delivered with exceptional attention to detail.

One of the defining features of The Wrong Shop is its commitment to celebrating the unexpected. Creations often showcase unexpected material combinations, unconventional shapes, and bold colour palettes. By challenging the status quo, he encourages us to explore the limitless possibilities of design, ultimately inspiring us to embrace our own creativity.

Richard Woods

Richard Woods


Bold, colourful and witty, Richard Woods’ work is instantly identifiable. Through urban design motifs, he explores scale, surface, colour and graphic line. Best known for his subversively- simplified architectural facades, Woods’ accessible, humorous style opens up wider socio-economical debate. “Art is as much about design as it is art, and design is as much about art as it is about design.” – Richard Woods

View Collection by Richard Woods →

Erwan & Ronan Bouroullec


The Bouroullec brothers are renowned artist and designer who have co-created iconic designs for the likes of Vitra, Hay, Flos, Cassina, Ligne Roset, Magis, Mutina, Established & Sons and Kvadrat. Described by The New York Times as “representing poetic practicality”, the brothers’ creations span multiple fields of expression: bridging art and design, passing through craftsmanship, research and architecture. Their designs are held in some of the world’s most coveted permanent collections, exhibitions have been devoted to their work, and monographs have been published, cataloguing some of their outstanding creations.

View Collection by Erwan Bouroullec →
View Collection by Ronan Bouroullec →

Erwan & Ronan Bouroullec
Amanda Jones

Nathalie Du Pasquier

Fascinated by the dualities in art and architecture, Du Pasquier’s constructions play with two and three dimensional objects through bold shapes and unexpected colour combinations.
Initially depicting still-life and landscape, her paintings are now less about real objects and instead, express a more exploratory vision.
Defining herself as “a painter who makes her own models” she generally favours an instinctive approach. “For me, designing pattern is a way to condense a state of mind, memory, aspirations and more without having to be too clever. ” – Nathalie du Pasquier.

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Rop Van Mierlo


Intrigued by what happens when we relinquish control, Amsterdam-based designer and illustrator Rop van Mierlo (Holland, 1980) is fascinated by humanity’s urge to restrain nature. After graduating in 2008 from Eindhoven’s Design Academy, he began using his, now signature, wet-on-wet painting technique: watercolours running over wet board, causing colours to blend and lines to blur. The end result is uncertain - an untameable process, allowing the artwork to take its own form.“I wanted to free these trapped animals, to let them roam free in my drawings.” — Rop van Mierlo.

View Collection by Rop Van Mierlo →

Rop Van Mierlo

The Wrong Shop is a testament to Sebastian Wrong's relentless pursuit of creative excellence. It challenges the conventional notions of design, inviting us to embrace the unexpected and celebrate individuality. By immersing ourselves in this captivating wonderland, we are encouraged to reimagine our surroundings and embrace the transformative power of design. Whether you're an art enthusiast, a design lover, or simply curious about the extraordinary, The Wrong Shop promises an experience that is bound to leave a lasting impression.

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