From the grand halls of Rho Fiera to the buzzing streets of Brera, Porta Venezia, and beyond, the first half of the week has delivered an inspiring array of presentations—ranging from bold debuts and archival revivals to immersive installations and playful provocations.
With international brands, emerging designers, and iconic names all contributing to the spectacle, this year's edition reaffirms Milan's status as the global capital of design innovation. Here's a look at some of the most exciting highlights so far.
e15
At Milan Design Week, e15 presents a compelling trio of new designs as part of the Connecting Scenarios presentation—each piece reflecting the brand’s commitment to craftsmanship, material integrity, and contemporary living. Making its debut is Alde, a refined seating collection by David Thulstrup that blends comfort with modern simplicity through clean lines and inviting forms. In dialogue with this is Kaname, a striking table series by Philipp Mainzer, crafted from solid European oak and defined by its sculptural base, which brings architectural presence to any interior. Completing the showcase is the updated Kerman modular sofa series by Farah Ebrahimi and Philipp Mainzer, now offered in new shapes that further enhance its flexibility and modernist profile. Together, these pieces invite visitors to experience the evolving language of form and function.
Ready To Hang
Ready To Hang has made a bold European debut at Milan Design Week with three distinct activations across the city, each highlighting the studio’s elemental and expressive mirror designs. At Alcova’s Villa Bagatti Valsecchi, the New York-based brand presents Between Seeing, a suspended installation of mirrors, fabric, in partnership with Le Labo and Claire Marie Astruc. Described by founder Jeffrey Renz as their “most immersive expression to date,” the installation explores themes of perception, presence, and reflection.
In Porta Venezia, Ready To Hang has taken over a classic Milanese parrucchiere for a nostalgic week-long mirror pop-up, culminating in a day of free haircuts on April 10. Nearby at Convey, the collection is on display in a fashion-forward showcase of emerging international design in a newly opened gallery space.
Established & Sons
At Milan Design Week 2025, Established & Sons marks its 20th anniversary with a bold and nostalgic showcase at Urban Hive, Corso Garibaldi 84 in Brera. Running from 7–12 April, the presentation celebrates the brand’s legacy with a selection of iconic designs, alongside exciting new releases in lighting. Among them is Tiki by New York-based designer Nao Tamura, reimagined in a portable format for its 10th anniversary—its playful, bird-like form now offering enhanced interactivity and durability. The Gelato lamp, originally designed in the 1960s by Murano’s Carlo Nason, has also been updated into a rechargeable version, uniting timeless Venetian artistry with contemporary technology. The exhibition also includes previews of the upcoming Medusa lighting collection and new stretchable fabrics for the beloved Mollo and Quilt ranges, underscoring the brand’s continued commitment to innovation and craft.
BD Barcelona
BD Barcelona returns to the Salone Fair with a joyful and vibrant presentation of their latest collections, headlined by Eclipso, a new and playful range by longtime collaborator Jaime Hayon. The Eclipso collection includes dining, café, coffee, and side tables, along with chairs, stools, and shelving units, all defined by soft curves, rounded edges, and a spectrum of colour combinations designed to meet the demands of contemporary living. Celebrating form and function in equal measure, the collection is a natural extension of Hayon’s signature creativity.
Alongside Eclipso, BD has unveiled several exciting new releases:
The Stedelijk Chair in Colour by Sabine Marcelis: Originally designed in raw aluminium for the Stedelijk Museum Amsterdam, it now comes in black, brown, white, beige, and vermillion. Marcelis’ focus on pure form and materiality results in a versatile yet bold chair, perfectly balancing sturdiness and sophistication. Workplace B, an evolution of Table B by Konstantin Grcic, and exclusive previews of the Simplex Chair by Oscar Tusquets and the Pillow Sofa by Muller Van Severen in new fabrics.
Gufram
At Salone del Mobile 2025, Gufram returns with its signature spirit of provocation, transforming the idea of the home into a radical playground of experimentation. Refusing to be “domesticated,” Gufram redefines the domestic space with a series of bold, unconventional pieces that blur the line between art and furniture. Highlights include Mano by Cinzia Ruggeri, a sculptural seat with surrealist flair; Sculpted Mirror by Snarkitecture, which reflects on materiality and decay; Sess Lounge by Nani Prina; Steam Table by Studio Job; and Pratone® Infinito by Ceretti, Derossi, and Rosso. Each work challenges conventions, offering new expressions for contemporary living.
Memphis Milano
At Salone del Mobile 2025, Memphis Milano unveils The Memphis Room—a vibrant and thought-provoking display guided by the dual concepts of archive and renewal. Far from being a static retrospective, the installation breathes new life into the legendary Memphis 1981–1986 collection, offering a return to the radical spirit that made the movement iconic. For Memphis, renewal is not about trend-based updates, but a reinvention that honours the original energy and irreverence of its historic designs. The archive, too, is treated not as a dusty repository of memories, but as a living, evolving resource—one that continues to inspire, challenge, and surprise. Within The Memphis Room, classics like Westside by Ettore Sottsass, First by Michele De Lucchi, Sheraton by Luigi Serafini, Super by Martine Bedin, and Century by Andrea Branzi are presented alongside lesser-known gems, each piece reaffirming the movement’s timelessness and ongoing capacity to provoke. It’s a celebration of past and present coexisting—boldly, colourfully, and without compromise.
Walter Knoll
For Milan Design Week, Walter Knoll has invited visitors to a new setting on Via Palermo, just moments from Via Solferino in the heart of Brera. They set up a miniature showroom with a theme titled Threads of Creation. The presentation celebrates the journey from idea to form, weaving together craftsmanship and design. At its centre is Molamisa—a sculptural piece of softness and structure, made for presence and designed for living. Generous curves and quiet confidence define this new addition, offering a sense of arrival and comfort. Also on display is the Shinzo Hybrid Lounge Chair, designed for seamless transitions between indoors and out, alongside the Joco Saddle, Oki Saddle, and Sooso Side Tables.