From its beginnings in Italy to collaborations with leading designers, Magis continues to challenge convention and imagine what everyday objects can become.
Five decades of experimentation, innovation and contemporary design.
In 1976, Eugenio Perazza founded Magis in Motta di Livenza, Italy, with a clear ambition: to create everyday objects that offered something beyond the ordinary.
It was an unconventional idea for the time. In a region shaped largely by agriculture, Perazza saw an opportunity to make design and innovation the foundation of a new approach to industrial production.
From its beginnings, Magis has been defined by curiosity and experimentation, exploring new materials, technologies and manufacturing processes alongside designers who share its instinct to question convention.
Bombo Stool
Stefano Giovannoni
Designed by Stefano Giovannoni, the Bombo stool marks the first great international success of Magis. Its sculpted seat, fluid silhouette and adjustable height captured the expressive spirit of late-1990s design, while demonstrating Magis’ ability to turn industrial production into something with unmistakable character.
Shop NowWe are a factory of artists because we know how to use courage, intuition and creativity.
Eugenio Perazza
Air-Chair
Jasper Morrison
Designed by Jasper Morrison in 2000, Air-Chair was an important milestone because it demonstrated how advanced manufacturing could make a familiar chair form lighter, simpler and more economical without compromising its design character. It was produced using air-moulding technology, a technique that Magis helped pioneer for furniture production.
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The business began with a deliberately lean model, allowing Magis to focus on the development and distribution of products while working with external manufacturers. Just two months after its foundation, the brand made its debut at Salone del Mobile in Milan, setting the course for what would become a remarkable five-decade contribution to contemporary design.
That original spirit of exploration has remained central to Magis. Over the years, the brand has built a portfolio of collaborations with some of the most influential names in contemporary design, including Marc Newson, Jasper Morrison, Konstantin Grcic, Philippe Starck and Jaime Hayon. Working across different disciplines and perspectives, these collaborations have helped shape a collection of distinctive products that have become recognised icons of contemporary design, while continuing to push the possibilities of materials, technology and manufacturing.
Named after the Latin word for ‘more’, Magis reflects an ongoing desire to look beyond the expected—to ask what an everyday object could become when imagination, technology and design are given room to evolve.
Chair_One
Konstantin Grcic
Chair_One is a pivotal design in Magis’ history, marking the brand’s shift from a primarily furniture-focused manufacturer towards a more experimental, design-led approach. Introduced in 2003, its complex die-cast aluminium structure transformed an industrial manufacturing process into a bold architectural form that has since become one of Magis’ defining designs.
Shop NowMagis is a Latin word which means ‘more than’ – and our philosophy is to always cross that line.
Eugenio Perazza
Magis Me Too
Eugenio Perazza
In 2004, Eugenio Perazza, now a grandfather, created Magis Me Too, a collection of designs conceived specifically to encourage creativity and imagination in children. The collection brings playful, imaginative design to children’s spaces, combining function, durability and character in pieces designed to be enjoyed as children grow.
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Fifty years on, that philosophy remains as relevant as ever. Magis continues to work with designers who bring new perspectives to the familiar, creating objects that combine function with character and a sense of possibility.
