Jasper Morrison

Known for thinking outside the box, Jasper Morrison is one of the most successful industrial designers of the past few decades.

Jasper Morrison was born in 1959 and gained his Masters in Design from London’s Royal College of Art. In 1986 he founded his own design studio, also in London. He became a leading figure of “New Simplicity”, a movement that advocated a more modest and serious approach to design.

Together with his colleague Naoto Fukasawa, he defined the term 'super normal', which in his opinion answers the question of what 'good design' should really be. In his work, he strives to create good examples of understated, useful and responsible design. Morrison has developed several projects in collaboration with Vitra, including; the All Plastic Chair, Soft Modular Sofa and the HAL chair family. His designs are represented in New York's Museum of Modern Art and other prominent museum collections around the world.
In addition to furniture, he has created lamps, home accessories, textiles, a tram system for the city of Hanover, Germany, and a bus shelter for the Vitra Campus in Weil am Rhein.