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I’m shopping for my own home
Founded in Iceland. Atlason grew up tinkering with bicycles and became a national cycling champion in Iceland. “As a kid, I was always putting together bicycles. I would mix up and make different bikes and do all sorts of nonsense.” That passion extended to motorcycles and, beginning in 2006, motorcycle racing and motocross. “It’s family, design and motorcycles. So all of it fits,” says Atlason, a father of two whose first name is Icelandic for “maple tree.”