Ceretti Derossi Rosso

Starting from the middle of the Sixties, Giorgio Ceretti, Piero Derossi, and Riccardo Rosso have interpreted architecture and design as one of the means to participate in the social and political fights of the time.

United in Turin under the aegis of the Sturm Group, they designed well-known spaces, the Piper Club and l'Altro Mondo in Rimini. With the technical collaboration of Piero Gilardi, they designed the first furniture in polyurethane foam with an anti-design attitude and approach.

With time their work acquired an educational, socio-political and cultural function, and in 1972 they were invited to participate in an exhibition curated by Emilio Ambasz, at MOMA in New York entitled Italy, the New Domestic Landscape. This show saw their work recognised and appreciated by international critics.
Their "political" activity continued through seminars and critical-theoretical contributions to several collaborations.

At the end of the 70's era, each designer chose to pursue their professional lives individually, working as designers, educators, and architects.