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An architect, designer, painter and architecture and design theorist, he was born in Milan in 1931. He gained international renown in the Sixties of the XX century; he is linked to the theoretical foundation of Postmodern Design and the concepts of banal design (the design that utilises banal as a linguistic code and "allows citation, incongruence, inauthenticity and incompleteness") and of re-design ("decoration interventions on rediscovered objects or famous design products").