Gufram and Paul Smith renew their collaboration to present the Sunrise Cactus®, a bold new interpretation of the iconic piece originally designed by Drocco and Mello in 1972.
In 2016, the mutual appreciation between the two brands led to their first collaboration, the Psychedelic Cactus®, which marked a true revolution for Gufram. The Psychedelic Cactus® was the first one of this kind. For the very first time the Cactus® was painted by someone else, someone from the fashion world. From this moment on, various personalities from the most different creative fields have reinterpreted the Cactus®, making it an icon of contemporary design.
The new Sunrise Cactus® is inspired by the dawning of a new day and Paul Smith’s saying “every day is a new beginning”, which is also inscribed on the Cactus’ base. Sunrises are an important symbol of renewal in nature, representing hope and transformation. The Gufram x Paul Smith Sunrise Cactus® – celebrates the reopening of the newly renovated iconic Paul Smith on Melrose Avenue in Los Angeles – stands as a symbol of resilience, thriving in harsh conditions and representing a willingness to grow and evolve. It represents a metaphorical new sunrise for Paul Smith in Los Angeles, a new beginning for the brand, and a renovated presence of Gufram in the United States.
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“It’s always such a pleasure to work with a team as creative and passionate as the one at Gufram. The Cactus is obviously an icon of 1970s design – from the same decade that I started my own business – and I couldn’t pass up the opportunity to put my own spin on it once again.” – Paul Smith
Just like the other cacti in Gufram’s exclusive cactus family, the Sunrise Cactus®, is made from the original mould, sculpted and hand finished by specialised artisans in Gufram’s Italian headquarter, making each piece unique. The 2,165 polyurethane bosses (give or take a few) that characterise the surface are then painted with Guflac®, Gufram’s patented paint that allows it to remain flexible and soft, seven different nuanced colours are then applied and blurred on the surface to achieve the effect designed by Paul Smith.
Like the Psychedelic Cactus®, the Sunrise Cactus® is available in a limited run of just 169 pieces.
The new SUNRISE CACTUS® is now also available in its miniaturised version: a limited edition of 600 Guframini that preserves the energetic and optimistic colour palette of the original size, typical of daybreak. Just like the real-size SUNRISE CACTUS®, the new miniature is finished by hand, becoming a unique piece, an icon of Radical Contemporary Design in 1:8 scale.
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