In their work, the duo attempts to promote elementary design that goes beyond trends and fads to create objects that will have a longstanding lifespan through timeless expressions.
Normal Studio is a Paris-based design studio, founded in 2006 by Jean-François Dingjian and Eloi Chafaï.
On Their Design Philosophy
We always work to promote elementary design. This means lesser attachment to the formal research of an object as compared to the tool that creates it, acting as the guiding star in the initial sketches for any project. Our approach has a deep attachment to the social and cultural values found within design, helping us creates timeless objects that go beyond trends.
On Scandinavian Design
At first glance, Scandinavian design stands opposed to our French roots yet when delving into the matter, one will notice that they share a deep admiration and respect for the individual object with its material and form.