Samsung was born with the ambition to help people achieve the impossible. After over 50 years, they are still innovating, creating technology that breaks down old and new barriers, and helping people to do what they can’t. They continue to be driven by our purpose, putting people and what they care about at the center of everything they create. With the success of its electronics business, Samsung is an internationally recognised industry leader in technology and a top 10 global brand.

The Lifestyle TV series from Samsung transcends the conventional boundaries of television. It seamlessly marries cutting-edge technology with exquisite aesthetics, catering not only to the tech enthusiasts but also to those with an eye for interior design.

This series goes beyond mere entertainment; it transforms your living spaces into functional works of art.

Samsung’s Lifestyle TV series boasts a diverse range of models, each meticulously crafted to cater to different preferences and lifestyles. From The Frame, which masquerades as a painting when not in use, to The Serif, a statement piece that merges technology and artistry, these TVs harmonise form and function. They integrate seamlessly into modern homes, becoming an extension of the décor while delivering stunning picture quality and immersive sound. The Lifestyle TV series stands as a symbol of their commitment to redefining our digital and physical living spaces. It’s a brand that seeks to enhance not only the way we watch TV but how we experience and interact with our surroundings.