The London-based design studio was formed in 2002 to explore the junction between industrial design and the world around us. Areas of work include products, furniture, exhibitions, transportation and clothing. The studio has designed for brands including Muji, Droog, Established & Sons, Herman Miller, Mattiazzi and Issey Miyake.

In 2008, Sam was elected as Royal Designer for Industry (RDI), the highest accolade a designer can receive in the UK and was also nominated for the Prince Philip Design Prize. That same year Kim was appointed Design Advisor to Herman Miller.