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    Vitra furniture is typecast for Salone del Mobile

    In conjunction with Milan Design Week 2018, Vitra presents the exhibition ‘Typecasting’, a panorama of some 200 objects curated by designer Robert Stadler.

    Vitra Home Collection 2017 Press A4 2111646 Master

    News - 13.04.2018

    Typecasting; An Assembly of Iconic, Forgotten and New Vitra Characters. 

    Drawing on the extensive Vitra archives, Stadler places current products alongside icons, prototypes, special editions, rejects and future visions. The social function of furniture in today’s society is a central focus of the exhibition, which is set in the former sports arena La Pelota. 

    Stadler looks at the objects in this installation outside the context of conventional furniture categories, such as their functional uses or historical origins. Instead, he regards them as characters and assigns them to groups that reflect stereotypical behaviour patterns and personality profiles in contemporary society. The regrouping and juxtaposition of individual works also reveals new connections, narrative threads and possible interpretations of ‘Project Vitra’.

    Another central question of the exhibition is how changes in society could affect established furniture typologies. Various designers – including Konstantin Grcic, Barber and Osgerby, Ronan and Erwan Bouroullec, and Commonplace Studio – were invited to develop ideas for a collective living space under the title ‘The Communal Sofa’. Robert Stadler also contributed a design to this section.

    The Vitra Design Museum will host its own stand at La Pelota, where it is introducing a number of new projects. The museum’s display focuses on new items in the Miniatures Collection as well as the project ‘Atlas of Furniture Design’ – a unique reference book on the history of modern furniture that will be published in autumn 2018 and previewed to the public for the first time in Milan.

    Vitra, La Pelota: 17 - 21 April 2018: 10 am – 9 pm 22 April 2018: 10 am – 6 pm

    Via Palermo 10, 20121 Milan: 22 April 2018: 10 am – 6 pm 

    About Robert Stadler 

    The Viennese-born curator and designer of the exhibition, Robert Stadler, lives and works in Paris. Moving freely between the realms of product design, art and art direction, he frequently switches roles as a creator of objects and as a critical observer. «Typecasting» is his first collaboration with Vitra.

    About Vitra

    Vitra is guided by the idea of linking great designers with the company’s technical and cultural know- how to create relevant products and concepts for homes, offices and public spaces. Developed and engineered in Switzerland, our products are used by architects, planners, corporations and private citizens around the world to create inspiring environments. 

    Vitra’s portfolio includes great classics of the twentieth century. Yet classics were not always classics – they started out by breaking conventional rules. In this spirit, Vitra works with contemporary designers to develop innovative solutions to old and new problems.

    Now in its third generation as a family company, Vitra aims to establish and maintain long-term relationships with designers, customers and employees. In keeping with this goal, product longevity has been a defining principle of the company from the beginning.

    The Vitra Campus comprises groundbreaking buildings by leading architects and offers its many visitors a unique design experience. With an extensive programme of exhibitions, publications and workshops as well as an unparalleled collection of modern furniture and archives, the Vitra Design Museum stimulates the design discourse and is a vital source of information – both for Vitra and the public – on the nature of good design. 

    Stay tuned for more live coverage throughout the week of Salone!

    For more info head to

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