Celebrating MUUTO.

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    Celebrating MUUTO.

    Last week Living Edge had the pleasure of hosting MUUTO CEO Anders Cleemann and Sales Director Christian Ernemenn as they visited Australia for the first time!

    FSP LE 20170921 005

    News - 29.09.2017

    Known for clean lines, sumptuous curves, an almost monochrome palette and an inherent respect for natural elements, Scandinavian design — originating from Sweden, Norway, Denmark and Finland — has a knack for delivering maximum style through subtle design.

    Muuto – New Nordic

    Derived from the Finnish word for a ‘new perspective’, Muuto is one hundred percent true to its name. While Muuto, based in Copenhagen, is rooted in the Scandinavian design tradition, the brand strives to deliver new perspectives on traditional values.

    The secret to its sustained success is in its hand-picked roster of leading contemporary designers who are strong interpreters of the scandi philosophy. Talented designers such as Anderssen & Voll, Margrethe Odgaard and David Geckler make up a passionate Muuto creative team. Bold, creative thinking paired with forward-looking materials and techniques, has led the brand to become known as an industry leader in affordable luxury.

    Muuto’s legacy is characterised by enduring aesthetics, functionality, craftsmanship and an honest expression. Committed to authentic design, and providing clients with the most distinguished and desired products available, Living Edge shares similar design values and has been a distributor of Muuto for three years now.

    “I feel there’s a pretty good match between the mentality in Australia and mentality in Scandinavia. Coming down here and meeting people and feeling like you really understand what it’s all about, it’s really amazing.” Said Muuto CEO, Anders Cleemann, during Living Edge’s cocktail function last Thursday.

    The beloved Danish design company has gained an extremely loyal following in the Australian residential and commercial design industries. Premium quality and competitively priced design has made the brand a favourite among interior designers, design enthusiasts, and those who share a discerning taste.

    September 18th to the 22nd marked the first time Muuto CEO Anders Cleemann and Sales Director Christian Ernemann travelled to Australia to experience its design culture. Living Edge was pleased to host the two as they travelled across the east coast, stopping by our Brisbane, Melbourne and Sydney showrooms in a week-long Australian tour. Not only were Cleemann and Ernemann able to experience Australian culture but each stop was an exchange of knowledge, ideas and inspiration. Anders shared with the Living Edge team on the latest and greatest products from Muuto. In return, our sales teams instilled the value that Living Edge places on the brand’s representation through client presentations and site visits.

    For the final nights of the tour, a cocktail party and private dinner were held in the Utzon Room of the historic Sydney Opera House to celebrate the best in Scandinavian design, the continued partnership between Living Edge and Muuto also to thank Anders and Christian for joining us overseas. The Utzon Room featured beautiful installations displaying the latest Muuto product styled and produced by Living Edge’s own Felicity Ng whose hard work and clever design had the whole room buzzing. A big thank you to everyone who attended and those whose hard work made the night an astounding success. 

    Please take a look at vogueliving.com's feature of the event.

    Products featured in this news

    Nerd Chair in Dark Red Muuto
    Order now $705
    Nerd Chair Red
    Around Extra Large Coffee Table in Dark Red Muuto
    Order now $1,475
    Around Xl Dark Red
    Outline 3 Seater Sofa in Cognac Leather Muuto
    Buy now $9,900

    View Details

    Outline 3 Seater Cognac Silk Leather White Mid
    Under the Bell Pendant Lamp in Grey Muuto
    Buy now $1,295
    Muuto Under The Bell Pendant Lamp 01
    Framed Mirror / large with rose glass Muuto
    Buy now $1,010
    Framed Rose Large

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