Milantrace-2018

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    It's a wrap on Milantrace 2018

    “Awesome. Epic. Intense. Overwhelming. A combination of sheer joy and intense moments of frustration – the world’s premier design event is all that and so so much more,” says Dana Hughes, founder of Yellowtrace.

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    News - 14.06.2018

    2018 marks Living Edge’s 5th year in partnership with International design platform Yellowtrace. Once again, team Yellowtrace spent the week of Salone del Mobile (16th to 22nd April 2018) on the ground in Milan, hitting the city’s creative districts to bring us the unmissable highlights from the year’s most compelling design showcase. Once again, the Milantrace talks series, led by Dana Hughes, travelled across country from Brisbane to Melbourne to Perth and Sydney as Dana shared trends, highlights and an insider look at the largest design event of the year. However much like the event, the milantrace talk series was bigger and better than ever.

    “For me, 2018 will stick in my mind as the year of the queues. Yes – queues.” Shared Dana. “Not the year we finally started to move on from our obsession with Millennial Pink, or we saw an even stronger uptake of traditional crafts, the concept of technology experience being approached and designed much like a product itself etc.
I said queues.”

    With 2,000 exhibitors at the furniture fair and around 800 satellite events scattered around Milan, 450,000 visitors were drawn to the city over the six days, the Salone enjoyed an increase in visitor numbers of 27 per cent on last year.

     “While this is staggering in itself, what was truly amazing was seeing design hunters from across the world immerse themselves into the city mix, united by their common love of the best design on the planet at this point in time. Not that it makes getting around any easier...” claimed Jo Mawhinney, Product Director at Living Edge

    As Salone lights up the city of Milan, the rest of the world waits patiently. Through collaborative efforts with Yellowtrace, Milantrace is our effort to share Milan with Australia. After the success of previous years, the Milantrace talk series -previously held in Living Edge showrooms- demanded larger venues. This year, the incorporation of Deakin Edge in Melbourne and Sydney’s International Art School allowed over 1,500 people to join our Milan experience.

    We’d like to thank everyone who attended this year’s Milantrace talk series and extend a special thank you to everyone who has joined us throughout the years - We'll see you next year!

    As a bonus, for the first time (ever) in SA - and straight from our sell-out WA and Eastern states series- Milantrace is travelling to Adelaide thanks to DIA SA/NT and Estilo Commercial with support from the School of Art, Architecture + Design, UniSA On Thursday 21 June 2018 at 5:30pm. If you haven’t yet, you can purchase tickets HERE.

     

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